Marketing

Complis® enables a marketing manager to manage multi-channel campaigns from a single fully integrated solution.

Campaign Planning

Key features –

  • Unify planning and execution, managing and launching your campaigns in a single platform
  • Build complete campaigns directly in the calendar, and coordinate with other activities as you plan
  • Create and share views unique to your marketing team’s needs, such as by channel, target audience, and more
  • Centralises digital assets of all types
  • Combines marketing requirements – DAM, Web2print, image repurposing etc.
  • Budgetary control – Financial planning, forecasting and reporting

Benefits –

  • Saves time and budgetary management
  • Multi-channel brand control and consistency
  • Streamlines workflow and teams working practices
  • Effective task management

Online campaign management directly involves all parties in the workflow, so your team will know what they are doing, they’ll all be using the latest file version, and will be notified immediately when there are tasks ready for them.

You can define a campaign, list the requirements, assign the tasks and let Complis® manage the workflow and progress chasing for you, leaving you free to be creative and make decisions.

Complete control and visibility of spend across product teams, work groups, departments, offices and regions. Centralising your plans, forecasts and actuals, so departments can easily communicate key information, make faster and better decisions and stay within budget.

Complex fast moving multi-channel campaigns where multiple activities need to be planned and coordinated across multifunctional teams, can be a very long and time-consuming problem.

The Complis® Task Manager, solves this very challenge, and gives departments the tools to efficiently plan, coordinate, and share relevant key marketing activity. It provides information to make campaigns progress more efficiently, keeping all stakeholders informed of the key tasks and highlighting those tasks where additional action or resource may be required. Marketing teams clearly see and manage their activities within a CPA project calendar.

Multi Channel Marketing

Key features –

  • Email & text messaging
  • Digital Point-of-Sale
  • Promotions
  • Multi-channel execution
  • Effectively measure and optimise promotions

Benefits –

  • Integrate and centrally manage real-time data
  • Responsive targeting across all media
  • Efficient reporting and analysis

As a fully integrated solution Complis® not only provides the tool to control and execute outbound communication, it also has the facility to receive sales transactions from virtually any source and react to it. This includes the ability to reward points which can be redeemed online or automatically reward prizes. All of this is fully integrated to the warehouse and fulfilment features of Complis®.

Engaging with customers across multiple channels at once is made easy with Complis®. You can now advance plan the message that you send to your audience and let Complis® automatically do the rest for you. From initial engagement through to reacting to almost anything, from recent purchases, or even changes in the weather. This enables you to ensure your messages are personalised and always relevant, dramatically improving their success.

Complete control and visibility of spend across product teams, work groups, departments, offices and regions. Centralising your plans, forecasts and actuals, so departments can easily communicate key information, make faster and better decisions and stay within budget.

Complis® can also directly feed Digital Screens all around the world simultaneously to display any media you desire. You can control screens and messages individually or in groups, allowing the flexibility to broadcast messages and adverts globally whist localising and personalising the content to make it relevant.

Complis® enables a single marketing manager to manage integrated campaigns from a single solution.

It provides the ability to -

  • Create highly personalised Direct Mail, loyalty, email campaigns, targeted to specific segments
  • Automatically receive and process data uploads for predefined campaigns
  • Track and report on click and response rates, by channel, in real-time

Digital Asset Management

Key features –

  • Free up resources by making the right assets available, to the right people, when they require it
  • Controlled access to each asset and what users can do with it
  • Audit trail each time the asset is accessed, modified (version control) or used
  • Automatic e-book thumbnail and e-creation of files to speed up browsing and viewing
  • Automatically resize and optimise image resolution for print and online channels

Benefits –

  • Asset security, preventing assets from getting lost or misplaced
  • Protects the value of your brand
  • Improves collaboration and avoid duplication

The challenge to centralise, search and distribute assets is key. With a Complis® DAM you can securely access your files and collaborate easily with other stakeholder.

As well as the efficiencies of being able to access everything in the same place - all your assets and data work together. Your artwork links to the product specifications which links to stock history, so you have an instant audit trail of who purchased each product, where from, which version of artwork was used and where all the goods were sent to.

The Complis® Content Management System (CMS) is completely integrated with other parts of Complis®, such as Digital Asset Management, Web2Print and procurement. It gives you the ability to make changes in one place which automatically updates all media. Replacing an image in Complis® will automatically update content pages, email broadcasts, artwork and Web2Print templates.

Brand Management

Key features –

  • Digital Asset Management (DAM)
  • Integrated Content Management System (CMS)
  • InDesign Web2Print (W2P)
  • Dynamic brand compliant templates
  • Document creation and approval workflows
  • Online ordering and secure payment processing

Benefits –

  • Complis® acts as your brand custodian, all in one place
  • Provides enterprise wide management of your corporate brand
  • Asset approval workflows

Asset Approval & Online Proofing

Key features –

  • Built-in artwork pre-flighting
  • Asset approval workflows
  • Online proofing

Benefits –

  • Fixes potential problems
  • Total compliance and visibility of the approval process

We’re making everyone’s lives a lot easier by utilising best in class Adobe InDesign for Complis®’ built in DAM to create your artwork ready for instant proofing. No more stress on design departments; templates can be set up for any artwork and ordered online using Complis®.

Using the power of Callas pdfToolbox* integrated into Complis®, all PDF files that are uploaded can be configured to be checked or fixed using standard or bespoke rules. Delivered with over 30 industry standard options to inspect or fix PDF files automatically, providing you and your customers with built in automatic quality control and automatic fixing of common artwork problems such as RGB images, low resolution images or missing fonts.

*Callas licence required

Complis® supports all relevant PDF pre-flight standards. It can inspect PDF files or simply fix them fully automatically. All according to your guidelines: use default pre-flight profiles or customize them to fit your needs. Complis® supports:

  • International standards, such as ISO PDF/X, PDF/A, PDF/UA, PDF/VT etc.
  • National standards, such as the Ghent Workgroup, PDF/X-Ready etc.

Industries that are highly regulated, such as Financial Services, need to maintain a full audit of any changes made to copy, images and artwork used to market their products. Complis® has been developed to provide total compliance and visibility of the approval process.

Complis® improves the processes involved in approving highly complex documents across disparate workgroups. Complis® achieves this by creating seamless and efficient workflows based on your current business rules and by keeping relevant stakeholders informed of the current status of any asset in the approval process - all in real-time and fully auditable.

Complis® proofing workflow is smooth and easy to manage. Not only has Complis® accelerated client’s review and approval process, but it will also save a significant amount of time and cost on hard proofing. If you still require hard/physical proofs then Complis® will also manage and record the process for you.

Store Profiling

Key features –

  • Increased speed to market
  • Reduced administration
  • Up to date store profile and contact information
  • Eliminates obsolescence
  • Reduced warehousing and storage
  • Centralised control of all stores

Benefits –

  • Allows marketing to concentrate on core business
  • Reduces wastage
  • Lower environmental impact
  • Reduced cost of manufacture
  • Maximises customer exposure to relevant targeted messaging

Complis® Store Profiler helps retail marketers deliver the right POS package for each type of store in their portfolio, based on their specific store profile and location.

Complis® Store Profiler does this by centralising operational administration and building up a database of unique attributes for each store:

  • Location
  • Store size
  • Product range
  • Signage requirements
  • Customer footfall and profile
  • Creating a database of all available marketing collateral by type, product, reference, etc.
  • Fixtures and fittings
  • Analysing and defining the exact quantities of marketing collateral each store requires
  • Creating a detailed fulfilment/kitting list, by store
  • Maximising customer exposure to product marketing by selective positioning
  • Creating optimised delivery profiles for onward distribution

Online Ordering

Key features –

  • Online product catalogue creation
  • Instant stock and price visibility
  • Integrated artwork creation and web2print
  • Real time order and budget approval
  • Secure online payment processing
  • Order and distribution management
  • Detailed spend reporting and spend visibility
  • Consolidated invoicing

Benefits –

  • Online product catalogue creation
  • Quick to manage
  • Single portal for everything
  • Traceability
  • Real-time availability
  • Fully integrated

Complis® is a web based Software-as-a-Service (SaaS) solution which provides corporate buyers with a range of features to support online ordering. Complis® allows you to set up a single online ordering portal for everything. Whether it be stocked items, order-on-demand, web-to-print or a service your need, Complis® can handle them all in one place and seamlessly integrate with external catalogues and warehouses when required, for a one-stop shop.

Complis® is a leader within the industry of purchasing SaaS for areas such as print, promotional items and related marketing services. Complis® can work for you by simplifying the processes of buying and gives you the greater control of your purchasing, from conception through to product delivery.

Digital Display Screens

Key features –

  • Change content on the fly
  • Manages content across your whole portfolio
  • Central control

Benefits –

  • Maximises target opportunity in real time
  • Content changeable by location, by day and by hour

With a small window of opportunity to catch the eye of your potential customers, displaying the right message at the right time is critical. Changing your visuals several times throughout the day enables you to maximise the efficiency of your marketing investment. Complis® adds a layer of Artificial Intelligence (AI) to help you achieve this without the need of ongoing manual input.

Complis® enables real-time updates to digital display screens, enabling national campaigns to be localised on the fly and stay relevant. Each message or marketing campaign can be configured to control which screens should display it, on what days of the week, at which hours of the day, and customise that message to make it localised.

Web2Print

Key features –

  • Powered by Adobe InDesign
  • WYSIWYG Designer
  • Intelligent default values
  • Intelligent query-based selection lists
  • Bulk import data
  • Optional approvals
  • DAM integration
  • Supplier Integration

Benefits –

  • Reduce design costs
  • Maintain brand consistency
  • Bulk artwork creation

Complis® online artwork is created using the industry standard Adobe InDesign, with some added Complis® magic. Artwork templates can be built from an existing InDesign file or created from scratch in our WYSIWYG interface. Images come from the DAM in Complis®, and all finished artwork goes back into Complis®, automatically linked to the purchase order and sales order and fully version controlled. Automatic population of images and text can be intelligently configured based on the user, minimising the number of templates required.

Complis® web2print allows you to reduce your design costs and offer flexibility whist protecting your brand and corporate identity.

Communication & Traceability

Key features –

  • Ticketing system
  • Real time chat
  • Journalling
  • Customer/Supplier Relations Manager

Benefits –

  • Full audit trail
  • Information can be shared in real time
  • Chats can be linked to specific areas of the system
  • Prospective business can be viewed at a glance

Complis offers many features to help with communication between yourself and your customers. You can link chats to specific areas of the system or use the ticketing system for more general information. This gives you flexibility and traceability throughout.

As well as this all areas of the system journal any changes made, just click on the Audit Trail button in the area you are in to see who changed what when, giving you peace of mind and security.

The Customer/Supplier Relations Manager allows you to see all Companies at a glance with colour coded areas for Active, Prospective etc. Time saving and easy to filter with the ability to drag and drop companies between stages.

The system is clear and easy to understand and is used not only by ourselves but also our clients, suppliers, warehouse and design agencies…

Account Director, International Financial Organisation

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